Custom Embroidery Services

At Superior Apparel & Swag Shop, we know how important it is to give your branded products a polished, lasting finish. That’s why we offer a full range of professional embroidery services for polos, jackets, towels, bags, and more - perfect for corporate gear, team apparel, or special events.

Our embroidery studio is equipped with state-of-the-art commercial machines capable of handling small runs or large orders with equal ease. Every stitch is placed with care by our experienced team, ensuring clean details, durability, and a premium look that represents your brand beautifully.

Digitizing Fee – $50.00*

Any custom design beyond standard lettering requires digitizing. This process uses specialized embroidery software to convert your logo or artwork into a .DST file (the stitch format our machines read). It’s a one-time setup—once your logo is digitized, we keep it on file for future orders, and you own the file.

Before we digitize, we’ll confirm the size you’d like your logo to appear. Larger logos require more stitches, which may affect the per-logo price, so we’ll guide you on the best size for your project.

Number of Stitches | Price

2,500 | $7.50

5,000 | $8.50

7,500 | $9.50

10,000 | $10.50

12,500 | $11.50

15,000 | $12.50

20,000 | $13.50

Appliqué's

Appliqué is the technique of stitching small pieces of fabric onto a larger piece to create a design. Typically Appliqués are used to make bigger designs while still maintaining the look of embroidery. They can be done right on your apparel or printed and sewn on as a patch.

Appliqué Prices

Digitizing Fee - $120.00

0 - 30,000 Stitches | $18.50

30,000 - 75,000 stitches | $40.00

75,000 + stitches | $50.00

Names / Text

Name Prices

1 Name (Block or Script .5” - 1” high): $14.00

2 Names (Block or Script .5” - 1” high): $21.00

3 Names (Block or Script .5” - 1” high): $28.00

4 Names (Block or Script .5” - 1” high): $28.00

You read the above right.

3 names is the same price as 4.

We have added a less than MOQ fee on name orders less than 4 pieces.

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