At Superior Apparel & Swag Shop, we bring your brand to life through bold, high-quality custom apparel and promotional swag that makes a statement.

Founded in 2020 by Sarah Jones, Superior Apparel began as a passion project during a time of global uncertainty. When the world shut down, Sarah was at home with her two children, but her creativity and hustle didn’t stop. Determined to create and contribute, she launched her first business right from home.

What started as Sarah’s Sassy Creations, filled with fun, cheeky designs, quickly gained momentum. It transformed into Sassy's, featuring the iconic red lip logo and the domain ShopSassy.ca — a symbol of bold self-expression. As the brand gained traction and bigger clients came knocking, the need for a more professional, scalable identity became clear.

That’s when Superior Apparel & Swag Shop was born! A full rebrand that speaks to the high-quality service and custom branding solutions we offer today. The acronym S.A.S.S. is a proud nod to where it all began.

Today, we’re proud to service a wide range of large businesses, organizations, and sports teams. From outfitting employees in polished uniforms to producing custom spirit wear that rallies entire communities, we’ve scaled without losing our creative edge or customer-first focus. Our large contracts are proof that what started as a side hustle is now a trusted partner for businesses that want to stand out.

“Born in chaos. Built with purpose.”
This isn’t just printing. This is passion-powered branding — from hustle to high-end, from sassy to superior.